Men Getting Down & Dirty

9 Dec

Stay-at-Home-Dad-01Have you ever noticed during paper towel commercials, the smiling mother cleans up the spilled juice? Or what about when the wife sprays Mr. Clean on the mud that was tracked in by the dog? Well an article from the Wall Street Journal discusses a change to the way household chores are marketed. The new target audience is the male viewers of these advertisements. According to the Bureau of Labor Statistics the amount of time a man spends cleaning the house has increased. This article is hopeful that the media is realizing women are not longer the designated “housewives.” I think women will enjoy this marketing towards the new improved “househusband.”

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