Not Buying it

The problem with this birthday card is pretty obvious… I was as boy obsessed as the next 13 year old, but telling a young woman that she needs to find a rich boyfriend to dote upon her and that this will only happen when she gets big boobs is shockingly offensive. A 13 year old girl has only just left childhood and she’s already being told that she needs to be dependent, materialistic, and have big boobs. As soon as she hits 13 is she supposed to reevaluate what gives her self worth?!? Great message…

This sexist Hallmark card was posted on Twitter in the UK. It was re-posted and criticized so much that Hallmark has stopped selling it less than 6 hours later. This was in part of MissRepresentation’s #NotBuyingIt campaign. Its amazing that we have the power as consumers to eliminate sexist products like this from society. We’re nowhere where we need to be, but it’s great that consumer action helped pull this off the shelves. 🙂